Connie Keane Blog

Connie Keane_ 2015

Connie Keane

Hello my name is Connie Keane, a Motor Matters automotive expert, and I welcome you to this home page blog. I invite you to view our auto blog pages here where I provide brief highlights of our weekly automotive articles, which we distribute nationally to media publications. I manage a team of 18 expert automotive writers and you can view their biographies at this link on “About Motor Matters.”

In this blog I answer the question: Who is Motor Matters?

 

 We are content driven

Tom Keane_ circa 1967

Keane, 1967

Motor Matters has been producing automotive content long before it became known as “content.”
The origins of this business started with my late father, Tom Keane, a long-time newspaperman and an award-winning photojournalist. He wrote the new car reports for the front page weekend classified section of the Wilmington, Del., News Journal. In 1986, he decided to strike out on his own with a plan to offer editorial support to the advertorial classified sections of newspapers in small, medium and major metropolitan areas. He grew a trusted brand and in 1992 formed Motor Matters, attracting a team of qualified automotive writers from throughout the United States.

Expertise is our wheelhouse

Coming from a newspaper background, our training is rooted in accuracy, good writing, credibility, fact-checking, interviewing industry executives, and getting it right. Engaging readers has been the focus and lifeblood of our consistent work. Our product is clean, easy-to-understand, readable and informative. We write for everyone, so that cars are not intimidating, too technical or only for gearheads and enthusiasts.

The experts at Motor Matters know how to talk about cars in an easy fashion. There are 18 of us who are professionally trained in the automotive industry and in reporting. All of the experts at Motor Matters are well-credentialed and also write for established media companies, such as The New York Times, Motor Trend, MSNBC.com, the BBC, Autobytel, Kelley Blue Book, Newsweek, CNN, Good Morning America, the Today Show, Fox News, Edmunds.com, Ward’s Automotive, Popular Mechanics, and Popular Science among others.

Engaging readers is our lifeblood

We are a really creative group and we enjoy our craft. One of our best assets is how close we are able to get to the decision-makers in the automotive industry. We talk to them daily, we go to their product launch events, we get sneak peaks into the inner workings of what’s ahead for consumers.

We are able to talk in a comfortable way with our subjects. For example, demonstrating how engaged we make content, one of my writers, Holly Reich, sat down for a Q&A with Elizabeth Krear, chief engineer of the Ram 1500. In this interview, Holly relates: “We bonded right away over kids, kitchens, and our mutual love of trucks. Elizabeth oversees all budgets, planning, engineering, development, quality, and launch management of the Ram 1500. With more than 25 years in the automotive industry, she received two Master’s degrees while working full-time and raising two kids with her husband, Tad.”
(Read the entire article)

Take a spin around the block

Motor Matters offers a comprehensive range of weekly automotive articles designed to target readers with expert reviews, consumer interest trends and specialty niche products. We also support special section publications with annual and seasonal new and used car buyers guides. I would be very pleased to offer you a spin around the Motor Matters block with a 30 day free trial of our services to new clients — no cost, no obligation. E-mail me at keane@motormatters.biz
Visit: www.motormatters.biz

Read more blogs from Motor Matters here.

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