Auto Blog

Women Auto Know: Volvo Car of the Year for Women

The all-new Volvo XC90

The 2016 Volvo XC90 has been selected as “Women’s World Car of the Year.” The organization of 20 women motoring journalists are from 18 different countries. When a group of women automotive writers (myself included) traveled to to Sweden to … Continue reading

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Women Auto Know: Choosing Winter Tires

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“Why don’t all chocolate cakes taste the same? Answer: the ingredients — and how they are mixed. So, too, for the best winter tires,” says Woody Rogers, product information specialist at Tire Rack. “At the primary level, tires need three … Continue reading

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Mitsubishi Marketing: Looking to Bottle Passion

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What is Mitsubishi’s new take on automotive marketing? We talked to Francine Harsini to find out. The launch of the all-new 2016 Mitsubishi Outlander is big news for the company. They have been maintaining a low profile for more than … Continue reading

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Meet Elizabeth Krear: Ram Truck’s Chief Engineer

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Chief Engineer of the Ram 1500, Elizabeth Krear is someone you’d want to have as a friend. I interviewed Elizabeth — a perky, petite, fun, and intelligent woman — during the Texas Truck Rodeo. As a woman I sometimes find … Continue reading

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Kia is Killing It

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“Kia is killing it,” I said to my colleague when I saw the results of Kia’s 2015 car sales to date. Kia is on an historical roll with car buyers. Its U.S. headquarters issued a statement that June sales capped … Continue reading

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Car Buying – Everything You Need to Know

kia car buying

Nutley Kia in New Jersey reached out to me because they read the Motor Matters automotive articles and thought (rightly so) we’d be a great resource for sharing with consumers a very special e-book. They produced this guide utilizing resources … Continue reading

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Reader Engagement – it’s what we do

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Engaging readers has to happen fast.  It has to happen right.  Getting eyeballs to your content is about making the message relatable, personable, believable.  And it’s what we do. Niche content helps you find your audience. Automotive specialty content relates … Continue reading

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